The next hill to climb is towards exposure, powered by dreams, determination and social media to reach the pot of gold: A sale! There is already a bottleneck of talented artists seeking to exhibit in white-box style galleries, with as much as 50% commission lining the galleries pockets. Further, the artist needs to fund and arrange the safe transportation of their work to and from the location plus insurance costs.
Last night I had a crazy dream of a gallery in my garden. A garden gallery for one day only. Maybe this is not such a mad idea, weather permitting. It has led my thinking towards alternatives to exhibiting in galleries and ways to cut the middlemen out of the selling equation. I quite like the idea of a backdrop of a flower border to my paintings and a birdsong soundtrack. With luck I could even have my own Damien Hirst butterflies. So rather than contemplating all the hurdles, maybe it's time to work with my limitations and stretch the boundaries of how an artist can exhibit their work.
|My house may need some TLC, but I have the prettiest cherry tree at the end of the garden.|
|Using the snow as a white photographic studio.|
Just a thought, if anyone has a spare lorry, what about this for an idea. Instead of a mobile library, have a mobile gallery featuring a number of artists work inside with the sides of the truck advertising the idea. Take the art to the people, to the city, the village fete or just pull up outside a national gallery. You could even have a visitor's book and tea and cake! I'm sure it would get some publicity. Unfortunately I can't afford a lorry or have a HGV license. This one will probably have to remain a pipe dream.